Your Digital Marketing Plan Should Consider the Following: Let’s get an overall impression of how information should flow online for maximum return on investment… Looks a bit mad, right? Let’s take this in stages… It’s really not as scary as it looks. Keywords and Phrases The very first thing you need is to decide what

Jan 2017 Gmail Phishing attacks ongoing

Friday, 13 January 2017 by

There has been a massive spike in Gmail ‘phishing’ attacks in the last few days whereby attackers are trying to steal your login details.  If they succeed, this will open up access to your inbox and all information within.  It will also allow them to use your e-mail address to reset many passwords to gain

The industrial revolution was expected to bring mass unemployment. We’ve seen the same fears again in the last generation as computerisation was expected to make many office jobs redundant. In the end, the employment market just changed. Some of the cost savings realised from new technologies led to a rising tide that lifted all boats,

Christmas Internet [of] Things

Wednesday, 21 December 2016 by

So December is here, Christmas is coming and Santa’s helpers are busy working away. As ever tech gifts are going to be under the tree for many. Every year there is a ‘big thing’, the gift of the season – often high-tech.  The next big thing in internet terms, and, like a puppy, not just

Spam, Spam, Glorious(?) Spam

Thursday, 15 December 2016 by

How to identify and eliminate Spam comments Spam – we all know it, we all block it, but when it breaks through the countermeasures, can we all recognize it? Well, it’s not always as simple as it appears. Here I’m going to look at some examples of spam comments we have received in recent times.

What is a Google My Business Page? It’s the business card-like display about a company which Google displays when you search for a business. It contains the contact details, opening times, location on a map and photos of a company. Before you start! Decide which e-mail address you are going to set this up with!

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When a client comes to us for a consultation, they usually leave with a bounce in their step and some fresh new ideas for their business that may or may not have to do with the web.

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A Post On Unfair Expectations

Thursday, 17 November 2016 by

We lost a job today, because we refused to capitulate to the client’s demands. We had already created a pro bono website for the client, for a good cause, and this was not done with the expectation of gaining paid work. The client subsequently asked for quote for a revamp of their website, questioned every

The internet on your mobile has come a long way. I remember the fascination of being able to check the football scores on a green and black screened mobile via WAP, for which internet was more of a bonus than a core function – unlike the essential ‘Snake’ game! Nowadays however mobile phones usually not only see

A generous, prolific and effective user of Twitter will get referrals and recommendations on Twitter. Relevancy, Consistency and Frequency First assess your Target Markets and Key Referral Partner Profiles. When are they most likely to be online using Twitter? What are they most interested in learning/seeing? Match these with what you tweet about, keeping it